Discover the power of custom packaging in preventing damage and boosting brand image for direct-to-consumer beverage brands. Learn how Givr Packaging's solutions not only safeguard your products but also enhance customer satisfaction and brand loyalty, ultimately reducing the costly repercussions of product damage.
A strong sustainability mission is more important than ever for businesses looking to thrive in a competitive marketplace. In fact, Earth conscious business decisions have become expected by consumers rather than appreciated. Here are 3 reasons why having a strong sustainability mission is good for business, along with some tips for how to make it a reality.
Download our free template! A structural packaging design brief is the first step in developing custom packaging. To develop your custom packaging project quickly, CPG brands need to be prepared before engaging potential suppliers. Your design brief should include the following elements:
Happy Earth Day 2023! 🌍 At Givr, we believe that reforestation is key to impacting climate change. We commit to 20x fiber replacement for everything we produce. That's why we're excited to launch our #ThisBox campaign, showcasing the positive impact some of our favorite boxes have on the planet, and the people who live on it.
Flexographic printing and digital printing are two of the most popular methods used for printing on corrugated packaging. Flexographic printing is fast and cost-effective. However, it can be challenging to achieve high levels of detail and resolution and requires a print plate. Digital printing is perfect for intricate designs and you can make changes quickly and easily without needing a new printing plate. It's also ideal for smaller print runs, it can match approximately 98% of the Pantone color spectrum, and you can print variable data. However, it can be more expensive per box and has limited specialty ink options.
Shrinkflation can hurt your business. When brands reduce their value without reducing the price, or even increasing it, it can damage customer loyalty. In this article, we explore how shrinkflation can hurt your business and offer tips on how to mitigate its negative effects without reducing your brand image or quality.
On this Special Edition of Boxbuildr Breakdown, Jeremy and our Boxbuildr in training are unboxing Earth Fed Muscle! Earth Fed Muscle uses their branding to stand out in the space and communicate their brand's personality to their customers.
How to buy custom designed packaging for the first time. Our complete guide to getting started with your first custom designed or custom printed packaging order that showcases your brand. Find out how to engage a packaging vendor, what you should prepare, and how to define timing expectations and lead times.
Cuvee utilizes dry ice and compostable insulation packing to maximize the temperature regulation from fulfillment to doorstep.
Shipping glass direct to consumer presents a lot of challenges. Check out Truff’s agile solution for partitioning their glass primary packaging rather than using a custom corrugated insert or plastic pack fill.
Direct to consumer shipping packaging for beverage brands. Boutique beverage is our largest vertical. We can help your brand make the right calls for your launch, or help you keep costs low as you scale.
This time on Boxbuildr Breakdown, Jeremy is unboxing Good Time soaps. Good Time made intentional choices with their print that elevate the branding while keeping costs low with 1 color flexo print on both sides.
This is one of our favorite unboxings so far! Luxury cookies deserve a luxury packaging experience. Last Crumb uses a digitally printed OPF shipping shell with rigid set up secondary packaging. This unboxing hits all the marks: spot gloss, foil, and matte black!
Over shipping or under shipping the number of units ordered is actually very common in manufacturing. The reasons vary by industry. The custom packaging game is no different, and confusion (and shock) around this issue abounds!
After you’ve submitted your final art proofs with color targets and before your boxes go to press, ink colors are formulated and painted onto cards that match your selected substrate. These inked cards are called drawdowns. In most cases, drawdowns are snail mailed to you.
In custom packaging, we call print plates and cutting dies “tooling.” These are used to print your unique graphics and cut out your custom box from a corrugated sheet. Print plates and cutting dies are highly specialized manufacturing tools that are custom made on your first order.
Glass primary packaging presents a few challenges for Direct to Consumer brands. Hawthorn uses rigid setup with an injection molded tray to provide a high level of protection. Their premium add ons elevate the branding and the kit looks great as a complete set.
Ombraz is doing a lot of things right! Their inner packaging incorporates some of the best style options available without sacrificing sustainability.
Getting started with custom packaging for your brand can be confusing. But, there are some insider tips that can save you thousands, and creating FFG friendly artwork is one of them! Here’s what you need to know:
Tune in to this unboxing to learn how to ship glass safely while keeping each product on display for your customer’s first look. Do Your Gin used no bubble wrap or foam and instead leveraged custom corrugated inserts to showcase and protect!
