All tagged Custom Packaging
How to buy custom designed packaging for the first time. Our complete guide to getting started with your first custom designed or custom printed packaging order that showcases your brand. Find out how to engage a packaging vendor, what you should prepare, and how to define timing expectations and lead times.
After you’ve submitted your final art proofs with color targets and before your boxes go to press, ink colors are formulated and painted onto cards that match your selected substrate. These inked cards are called drawdowns. In most cases, drawdowns are snail mailed to you.
In custom packaging, we call print plates and cutting dies “tooling.” These are used to print your unique graphics and cut out your custom box from a corrugated sheet. Print plates and cutting dies are highly specialized manufacturing tools that are custom made on your first order.
Whether your team is starting a new project or looking to improve on an old design, these 3 tips will help you successfully develop your packaging.
Another mystery box! Spoiler alert, it’s Pop & Bottle’s 8oz Sleek 6pk. This DTC option was fulfilled by Amazon using retail designed packaging. Tune in see experience the customer journey for this type of DTC fulfillment and decide if it’s the right choice for your brand.
Custom packaging lead times vary based on the type of print you select, the needed tooling, and current conditions in freight and transit. This article explains how Givr calculates lead time for each type of order.
Flexography is typically the most economical option for large quantity orders with a bold, straightforward design. This option is often the least costly, but requires tooling for print plates and sometimes cutting dies. The good news is, tooling is one time cost and will be reused for your future runs of the same size and print scheme!
Digital printing is a great place to start your packaging journey if you need lower volumes or use a full color design like the one above. Digital print is also an excellent option for promotional packaging because there is no tooling cost associated with an art change and no Minimum Order Quantity (MOQ).
Offset printing replicates photorealistic designs with excellent clarity. This option can accommodate smaller font sizes and intricate photos and designs. At Givr, this option is only available for folding carton structures and litho labeled corrugated items.
